T Hill
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For those that are asking for a lower price, why not just use the alternative solutions? There are free and/or cheaper alternatives to FireShot. Two examples include: ShareX and GreenShot.
That being said, if the alternatives are not sufficient for you, then there must be some special value to FireShot for you.
If the special value for you is only the interface, then perhaps $60 isn't worth it. FireShot may not be for you. If you cannot justify the 40 or 60 dollars, then you'll have to just accept that and sacrifice interface.
However, if your special value is ease-of-use and time-saving, then this is really where you should step back and ask yourself what your time is worth. You could use a quick calculator (http://goo.gl/zgkvwB) or a more comprehensive one (http://goo.gl/OLi5LF), but in either case, you will likely find that your time is worth at least $10 per hour. This may not be true if you have no income or are very poor, and in those cases, it may be necessary to settle for the free alternatives I mentioned above. Not everything can be free for students.
Though let’s assume your time is worth $10/hour.
Now how much time do you save each time you use FireShot to annotate/capture/save/whatever you’re doing, instead of doing that task with one of the alternatives? 30 seconds? 1 minute? 2 minutes? Let’s estimate 1 minute.
Then how many times per day would you use FireShot, on average? 1? 10? 100? Let’s be conservative and say 5.
So you’re looking at saving 1 minute x 5 times per day = 5 minutes per day. Since your time is worth $10/hour, 5 minutes is worth $0.83 to you.
You already know where I’m going with this. If you paid the full purchase price of $60, you’re looking at making back your money in $60 / $0.83 = 72 days. If you continue using FireShot five times per day to save five minutes per day, you’re looking at effectively saving $0.83 x 365 = $303 over the course of the following year. That’s over 30 hours that you would have otherwise spent fiddling with the free alternatives that we've assumed don’t provide the time-saving features you’ve identified in FireShot.
If you’re a standard professional and/or have kids, you should not have even read this far in my post. Your time is likely worth $25-$55/hour, and you’re making up the money you pay for this program in less than 1-3 weeks (then profiting greatly thereafter).
Sorry for the long post; sort of got carried away. But I once wished that this software was cheaper, and then I ran through the above justification, and now I’m a subscriber. Buying access to digital software is a relatively new concept for our advancing society. But if you think about it, many software, including FireShot, at their core, really are just time-saving tools. In FireShot’s case, everything it does COULD be done manually—FireShot just does it faster and easier.
Ask yourself what your time is worth, and then make your choice. If it doesn’t add up for you, use one of the free alternatives.
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All that being said, I agree with OP that a lesser, cheaper version would be desirable for everyone involved. To me, that would be smart business. Right now, there are not many serious competitors to FireShot, so it’s the perfect time to solidify a loyal fan-base. In my completely ignorant opinion, I would predict that the developer will be kicking him/herself if/when someone comes out with the tiered Free/$20/$40/$60 software.